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alyssas portfolio

- Alyssa Lee -

Digital Marketing/

Web Designer

/About me

What brought me here.

In 2016, I started cleaning houses as a side hustle.  Six years later it had grown into a million-dollar annual generating business with 35 employees.  This growth was mainly attributed to my marketing strategies + being unique.  But during the pandemic, I realized I needed to pursue what made me happy.  So, I sold the business and went back to school to finish my degree in marketing.  I have since graduated from Loyola University focusing on Digital Marketing and SEO.  Education has definitely elevated my game, but life experiences made me who I am.  No better way to learn than to actually do it!  Currently I am the Sales and Marketing Director for a startup company as well as a freelance web designer.

I thrive in an atmosphere of positivity, encouragement, and collaboration.  Where I can grow a company I work for as well as my own skills.  A culture of everyone working together toward a common goal, and having fun while doing it!

My passions within Digital Marketing are

  • High Degree of Creativity

    Visual presentations are great communication tools.   And I love creating them!  I use visuals for social media posts, social media ads, blogs, content creation, website creations, pitch decks for clients, landing pages, and more!  Storytelling is a great example of meshing visuals with content to make a personal and long lasting impact with a customer.

  • Identifying Opportunities For Growth

    I love identifying opportunites for clients to have a better online presence.  This includes competitive research, analysis within their website structure, SEO, social media presence, brand recognition, ADA compliance, and online reputation.

  • People

    I am a natural at making people feel welcome and comfortable around me because that is really how I feel.  I absolutely love my profession, and it shows when I'm working with a creative team, clients, or speaking online through social media management.  Kindness and empathy are my superpowers.

About My

Web Design Skills

/web design

With 9 years of experience building websites that focus on SEO and user experience, I consider myself a well rounded Web Designer.  I personally take a customized and industry specific approach when planning out website strategy by listening to the client's goals along with conducting extensive competitive analysis.

I specialize in service based businesses who want to grow their online Google rankings.  My strengths are implementing extensive keyword research, mapping out strategically structured site architecture with properly written h1, h2, etc, and internal linking, along with visually pleasing graphics, easy to navigate features, and helpful keyword rich content.  My favorite element to optimize is the footer!  There is so much to pack in that section to help SEO and UX!

I have web design & marketing experience in these industries

construction

Construction

Autobiography

recycling

Recycling

insurance

Insurance

art

Art For Sale

junk

Junk Removal

music

Music

landscaping

Landscaping

spray bottle

Eco Cleaning

junk

Truck Outfitters

rv

RV Storage

fork and spoon

Restaurant

View Web Design Portfolio Here

What I've been up to.

/DIGITAL MARKETING projects

My expertise lies in developing and implementing effective marketing and brand strategies that significantly enhance customer retention and drive overall sales growth.

haslet storage logo

Maids 2 NV

Residential cleaning company in Las Vegas NV that specializes in natural ingredients and award winning service.

SEO website, Backlink building, Content Creation

Organically Maid

Organic cleaning company that focuses on volume and helpful content.

Website, blogs, IF grids, Social Media content & mgmt, Reputation mgmt, email campaigns, Local SEO, Facebook/IG ads

Haslet Storage

Luxury amenity packed RV & boat storage facility wanting to sell more enclosed units.

SMART strategy, Facebook ads, landing pages
HASLET STORAGE LOGO
sgt junky logo

Thirsty Nomad Shaved Ice Trailer

Boujee shaved ice trailer wanting to take the scene by storm.

Branding, SEO website, flyers, social media mgmt, Facebook ads + mgmt, photography, menu, apparel
sgt junky logo

Sergeant Junky Trash Removal

Start up business that wanted complete branding and SEO.

Branding, website, flyers, Facebook ads + mgmt, blog, SEO

Lone Star Lawncare

Start up local lawn care business requesting branding/logo concept, ranking content, SEO, social media mgmt, strategy, flyers, mailers.

SEO, content writing, multi page website, branding
LOGO

Roofs 4 Tix

Start up roofing consulting firm requesting branding/logo concept, ranking content, SEO, social media mgmt, strategy, flyers, mailers.

SEO, content writing, multi page website, branding
LOGO
sgt junky logo

Pure Essence Studio

Small esthetician business wanting to break into an high end area with stiff competition.

Flyers, social media graphics, Facebook ads + mgmt, photography, keyword research, strategy
sgt junky logo

Brashear Construction & Design

Luxury start up construction company wanting to scale fast and bring in high ticketed projects.

Branding, SEO website, social media mgmt, Google Ads, CRM, photography

My strengths.

/Expertise

01/ SEO Website Design

I love creating beautiful eye catching websites with SEO and user experience at the forefront.  Its so rewarding to see faces light up and hear "this is better than I envisioned!"

02/ Content Creation

Good quality content creation isn't just words on a page.  It strategic.  Successful content is keyword dense yet still reads naturally.  Content should build trust and relationships with the purpose of driving leads and sales.

04/ Analytics

It's so much fun to "look under the hood" so to speak.  With certain tools and platforms, I can see exactly where a business or audience is, evaluate the opportunities, and come up with goal-oriented strategies.

03/ Visual Presentations

Connecting with customers or clients through images and videos catches immediate attention and allows them to better understand what we are trying to convey.

05/ Social Media Management

It's where everyone is at!  Social Media Marketing is a huge resource in gaining organic and paid leads along with growing a website and SEO.  This is where I like to grow brand awareness by connecting emotionally with the audience through storytelling, valuable content, and giveaways.

06/ Graphic Design

I utilize multiple platforms to create dynamic graphics for websites, social media, blogs, email marketing, and more.  I always keep in mind the audience, tone of the brand, and the branding elements.

07/ Content Calendars

Staying organized with content allows me to strategize a goal and then execute the plan.  I like the 80/20 rule to keep it balanced and not salesy.

08/ Competitor Research

One of the first tasks I do with a new client is evaluate what their competitors are doing.  It's a great way to see how a client measures up within their market along with learning valuable insight into what is working and not working.

Experience & Certifications

Dec 2022

Loyola University New Orleans -

Bachelors of Marketing

2021

Canva Pro Certification

2022

Hubspot SEO Certification

2022

Hubspot SEO ll Certification

2022

Hubspot Email Marketing Certification

2022

Hubspot Social Media Certification

2022

Hubspot Digital Marketing Certification

SEO

4 years

Reputation Mgmt

10 years

Website Design

7 years

Social Media Mgmt

6 years

Leadership

10 years

Content Writing

5 years

Branding

10 years

Fb/IG Ad Campaigns

5 years

Blogs

4 years

Analytics

6 years

Email Marketing

5 years

Web Design

10 years

Graphic Design

6 years

Local SEO

10 years

Photography

4 years

E-Commerce

3 years

/ CONTACT

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